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The TransSynergy
Group > Our
Services > Marketing
Services > Lead Generation
We develop integrated marketing campaigns that attract, develop and retain the right customers.
- Telesales for cold calling and pre-qualification
- Turn cold leads into warm leads with a series of email blasts or direct mail letters
- The people skills of CRM (Customer Relationship Management)
- Presentations and demonstrations
- Database marketing – targeting the right customers with the right message
- List acquisition, development and management
- Trade show and event planning – getting the most return out of your investment
- Plan development
- Project management
- Post show support
- Back-end analysis
A professional services firm wanted to develop “rain-makers” within the ranks. Most people are not born with business development skills; they learn them. Getting a group of introverted professionals to network, was a challenge—lots of laughter and joking during the session and for weeks afterwards—but “it took.” Not every became a “rain-maker,” but everyone in the firm did learn some new skills and some tried their wings in community business meetings. All in all, it was a success.
“What did you do to these guys? What did you do to them! I’ve worked with them for 4 years, and when they pass me in the hall at work, they look at the floor. They don’t even say hi to me. How on earth did you get them role-playing for sales meetings and interacting with each other? You must have some magic power.”
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