The TransSynergy Group > Our Company> Biographies

Executive Team

Donna Hegdahl - President & CEO
dhegdahl@transsynergy.com

Donna Hegdahl is founder, chief executive officer and corporate visionary of The TransSynergy Group, a sales and marketing services company that helps entrepreneurs and companies sell and market their companies, products and services. Hegdahl and her team of 20-plus employees serve companies of all sizes with strategic consulting, marketing program development, customer recruitment and retention programs, public relations, media relations, and customized seminars and workshops.

Hegdahl founded the company in 1995 to fill the void between "the great idea" and "transforming the idea into success and profitability." Using her novel back-to-the-basics approach -- "Position It, Tell It, Offer It, Sell It, Retain It" -- Hegdahl provides a successful marketing formula that delivers results. Hegdahl's expertise includes all aspects of strategic and tactical marketing and communications, primarily with technology companies.

Prior to founding TransSynergy, Hegdahl served as vice president at Micronyx, a Richardson, Texas, software company, and at Comtrol, a hardware manufacturer in Minnesota. Key to Hegdahl's corporate success is her "network to navigate the needs of others" approach. She is active with professional organizations such as The CEO Network, Women's Business Council -Southwest, Women Presidents’ Organization (WPO), Metroplex Technology Business Council, and the Consulting Alliance. She serves on the Advisory Boards of the International Association of Microsoft Certified Partners and the Dallas Social Venture Partners. Hegdahl earned a bachelor's degree from Bethel University. During her spare time, Donna trains for marathons and heads to the lake.

Lee Darnold - Vice President of Client Services
ldarnold@transsynergy.com

Lee has spent 15 years in sales and marketing management at  companies  from the start-up phase to as large as   $50 billion in revenue. He  has held senior level positions on both the client and agency side of the business, giving him unique insight into the needs of his clients at TransSynergy.

In his last position, Lee was responsible for marketing, product development and strategy for Centex Homes, Dallas, in the role of Vice President of Marketing and Strategy. During his tenure, Lee managed the rebranding of Fox and Jacobs Homes and the development of multiple product lines. As a member of the division's management board, he developed strategies for all aspects of the business.

At Nokia Mobile Phones, Lee led teams in several areas of North American operations. While general manager of  a consumer products business unit, he managed the development of strategies used to expand the business within carrier and retail channels. As Director of Marketing, he was in charge of channel marketing for all US carriers.

During his time with M/C/C, a technology focused marketing firm, Lee managed brand development, public relations and advertising for several companies as an account manager.

Lee is a graduate of Texas Tech University and has an MBA from The University of Texas at Austin.