Lead Generation & Sales Development

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We develop integrated marketing campaigns that attract, develop and retain the right customers.

• Telesales for cold calling and pre-qualification
• Turn cold leads into warm leads with a series of e-mail blasts or direct mail letters
• The people skills of CRM (Customer Relationship Management)
• Presentations and demonstrations
• Database marketing – targeting the right customers with the right message
  • List acquisition, development and management
• Trade show and event planning – getting the most return out of your investment
  • Plan development
  • Project management
  • Post show support
  • Back-end analysis

Case Studies

Networking Training Session

A professional services firm wanted to develop “rain-makers” within the ranks. Most people are not born with business development skills; they learn them. Getting a group of introverted professionals to network, was a challenge—lots of laughter and joking during the session and for weeks afterwards—but “it took.” Not every became a “rain-maker,” but everyone in the firm did learn some new skills and some tried their wings in community business meetings. All in all, it was a success.

Engineering Your Sales Growth

“What did you do to these guys? What did you do to them! I’ve worked with them for 4 years, and when they pass me in the hall at work, they look at the floor. They don’t even say hi to me. How on earth did you get them role-playing for sales meetings and interacting with each other? You must have some magic power.”

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